Brand Identity & Marketing Collateral for Olivia Wilson Flower Boutique
An elegant rebranding project for a local flower boutique, transforming its image to attract upscale clientele and expand market presence.
Challenge: Action 4 Preservation, an environmental NGO, needed a campaign to rally public action around climate change and sustainability.
Approach:
Created a visually striking campaign using macro photography of nature with bold, urgent typography.
Developed thematic content pillars for social media: Climate Change, Alternative Energy, Ocean Protection, and Plastic Pollution Awareness.
Implemented an email storytelling series highlighting personal stories of individuals making a difference.
Outcome: Campaign reached over 500K people organically, saw a 60% increase in volunteer sign-ups, and secured partnerships with 3 eco-conscious brands for joint initiatives.
